{"id":3611,"date":"2021-07-22T14:39:57","date_gmt":"2021-07-22T18:39:57","guid":{"rendered":"https:\/\/studentveterans.org\/?page_id=3611"},"modified":"2022-08-24T09:47:26","modified_gmt":"2022-08-24T13:47:26","slug":"chapter-strat-plan","status":"publish","type":"page","link":"https:\/\/studentveterans.org\/programs-events\/regional-summits\/chapter-strategic-planning\/chapter-strat-plan\/","title":{"rendered":"Strategic Planning: Budget &#038; Fundraising"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Planning Your Budget&nbsp;<\/h4>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ose-youtube ose-uid-417618263aee47736cf8f126861a4559 ose-embedpress-responsive\" style=\"width:600px; height:550px; max-height:550px; max-width:100%; display:inline-block;\"><iframe allowFullScreen=\"true\" title=\"Calvin: Budgets and Finances\" width=\"600\" height=\"550\" src=\"https:\/\/www.youtube.com\/embed\/wrlgeOAawWU?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1\" frameborder=\"0\" allow=\"accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n<p><!-- \/wp:separator --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<p><span data-contrast=\"auto\">A budget is a forecast of all income and expenses, and helps your organization identify future financial needs and plan based on expected profit, expenses and cash flow. If an organization\u00a0does not have the budget to support its strategic plan, the\u202fgroup\u202fneeds to either modify its plan or find the financial means to support the plan.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A budget is an estimation of revenue and expenses over a specified future\u202fperiod of time\u202fand is usually compiled and re-evaluated on a periodic basis. Budgets can be made for a person, a group of people, a business, a government, or just about anything else that makes and spends money.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To manage your monthly expenses, prepare for life&#8217;s unpredictable events, and be able to afford big-ticket items without going into debt, budgeting is important. Keeping track of how much you earn and spend does not have to be hard work, does\u00a0not require you to be good at math, and does\u00a0not mean you cannot buy the things you want. It just means that you will know where your money goes, you\u00a0will have greater control over your organization\u2019s finances.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"2\">\u00a0<\/p>\n<h4 aria-level=\"2\"><span data-contrast=\"none\">Expenses &amp; Revenue<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Your expected revenue should be separated and allocated by each fundraising source. Use past data from your to better understand and predict how much you will raise from each source.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The second part of an effective budget is your expense budget. This is the tool that you use to determine and predict the costs endured by your organization to fund your various projects.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This can be broken down into your fundraising, administrative, and program expenses. The combination of your fundraising and administrative expenses\u202fis\u202fwhat makes\u00a0up your\u00a0chapters\u00a0overhead.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On a more granular level, your organization should keep in mind the specific expenses you will encounter, such as:\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"font-weight: 400;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><i><span data-contrast=\"auto\">Fundraising expenses<\/span><\/i><\/b><span data-contrast=\"auto\">\u202fcan be broken down into your campaign marketing, fundraising event venue or virtual software investment, and fundraising technology tools.\u202f<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><i><span data-contrast=\"auto\">Program expenses<\/span><\/i><\/b><span data-contrast=\"auto\">\u202fare those that are necessary to conduct your work in the community. For instance, an organization that encourages music education for underprivileged kids might invest in classroom space, instruments, and music books for their program.\u202f<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Fixed expenses are those that are constant from year to year. You can count on this to be the same price from year to year. Meanwhile, variable expenses are those that may change from year to year and cannot be counted on to remain constant. For example, your fundraising expenses might change from year to year depending on the campaigns you are running.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"2\">\u00a0<\/p>\n<h4 aria-level=\"2\"><span data-contrast=\"none\">Fundraising<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Fundraising is exciting. It is the lifeblood of your organization and can serve to raise awareness of a cause and drum up interest among donors.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fundraising is also a massive undertaking. It may be your primary means of income as an organization, raising money can be a burdensome, never-ending effort.\u00a0But it should not. Great fundraising can (and should!) be learned and mastered. Building a fundraising plan is the best way to equip your\u202fmembers, avoid fundraising pitfalls, and create a sustainable organization.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With individual fundraising (aka personal fundraising) you can ask people within your network, such as friends, family, or colleagues, to donate to your cause. The process allows you to share your story and ask these people to help and support your cause (or whoever\/ whatever\u00a0you are\u00a0raising money for). This is where an elevator pitch will come in handy! But more on that later.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are many was that your organization can collect funds besides individual collection:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Online donations refer to any donations made online through your website, social media, or on a crowdfunding site.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Social media has become a booming, online fundraising tactic due to the sheer number of people on various platforms over 3.5 billion people globally, to be exact.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, Facebook allows individuals to run fundraisers on their news feed and for their birthdays. The platform has also released a \u201cDonate Now\u201d button for organization\u2019s Pages. On Instagram, you can share a URL in your Bio that takes your followers directly to your fundraising site\/ web page \u2014 you can even write a short description of your organization in your bio to pair it with the URL.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><span data-contrast=\"none\">Fundraising Goals<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Start with the end in mind. What\u2019s your fundraising campaign goal? Better yet, what\u2019s your overall goal for this year? For the next three years? <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This number should be rooted in the needs of your organization. To figure out those needs, return to your mission statement. If your fundraising goal answers the question of \u201cHow much money do you need?\u201d, your mission answers \u201cWhat do you need the money for?\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Defining your mission statement will guide your fundraising \u201casks\u201d. What do you plan to do with the money from your fundraiser? How will it contribute to your organization\u2019s mission and purpose? Donors will ask these questions, so outline the answers now.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"2\">\u00a0<\/p>\n<h4 aria-level=\"2\"><span data-contrast=\"none\">Importance sticking to a\u00a0budget<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">The point of the budget is to keep you out of debt and help you build a financial future that will give your organization more freedom, not less. So, think about how you want your future to be and remember that keeping to your budget will help you get there. Adding to your debt load, on the other hand, will mean that your organization\u2019s future could be even tighter.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"1\">\u00a0<\/h3>\n<h3 aria-level=\"1\"><span data-contrast=\"none\">The Elevator Pitch<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">An elevator\u00a0pitch\u00a0is a clear, brief message or \u201ccommercial\u201d about you. It communicates who you are, what you are looking for and how your chapter brings value. It\u2019s typically about 30 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator. (The idea behind having an elevator speech is that you are prepared to share this information with anyone, at\u00a0any time, even in an elevator.) At a\u202fnetworking event, you can use your speech to introduce yourself to\u202fdonors or partners.\u00a0Around campus, you can pitch your chapter to potential members.\u00a0Your elevator pitch can even get you into important campus conversations with university administrators.\u00a0It is important to have your speech memorized and practiced. Rehearse your 30 second elevator speech with\u00a0chapter leaders\u00a0or in front of a mirror. The important thing is to practice it OUT LOUD. You want it to sound natural. Get comfortable with what you have to say so you can breeze through it when the time come.<\/span><\/p>\n<h2>\u00a0<\/h2>\n<h2>Assignment<\/h2>\n<p>Follow along in the chapter strategic planning guide on page <b>8<\/b>.\u00a0<\/p>\n<p>With the budget template linked in regional summit pre-curriculum website, create a sample budget for the upcoming school year.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/studentveterans.org\/wp-content\/uploads\/2021\/07\/Chapter-Budget-Worksheet.xlsx\">Download: Chapter Budget Worksheet<\/a><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:buttons --><\/p>\n<p>\u00a0<\/p>\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/studentveterans.org\/programs-events\/regional-summits\/chapter-strategic-planning\/chapter-recruitment\/\">Continue to the Next Section: Recruitment<\/a><\/div>\n<\/div>\n<p><!-- \/wp:embed --><\/p>","protected":false},"excerpt":{"rendered":"<p>Planning Your Budget&nbsp; A budget is a forecast of all income and expenses, and helps your organization identify future financial needs and plan based on expected profit, expenses and cash flow. If an organization\u00a0does not have the budget to support its strategic plan, the\u202fgroup\u202fneeds to either modify its plan or find the financial means to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2883,"parent":3596,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"gutenberg-enabled.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"tags":[],"class_list":["post-3611","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic Planning: Budget &amp; Fundraising - Student Veterans of America\u00ae<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Planning: Budget &amp; Fundraising - Student Veterans of America\u00ae\" \/>\n<meta property=\"og:description\" content=\"Planning Your Budget&nbsp; A budget is a forecast of all income and expenses, and helps your organization identify future financial needs and plan based on expected profit, expenses and cash flow. 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